Andersen Cacao (2014)

Perth-based producer of raw organic chocolate and cacao products. (ompany is now closed, the owners have started a similar company in Denmark).

Brief: Product distribution and marketing

– Distribution: grew their retail base from 4 to 50+ shops in Perth and the South West
– PR: secured profile story in The West Australian based on a press release I wrote + some smaller features
– graphics: created graphics for website and facebook
– offline marketing material (recipes, flyer for chocolate workshop and more)
– product development: came up with the idea to sell a chocolate making kit which included a recipe and all ingredients. Had to be packaged in a low-cost way which suited the brand
– CMS: redesigned the website on WordPress.org however it’s no longer available. We also implemented SEO to improve search results.

PR clippings: The West Australian (Fresh), Scoop Magazine, WhatCanIBake blog
Graphics for online use
New product / packaging